How we make money

Our revenue, in order of 2026 contribution

1. Lead-matching fees (~72% of revenue). When a seller uses our Get Matched product and ends up transacting with a program, the program pays us a fee. The fee is the same across all programs in the same category. More on this below.
2. Display advertising (~18%). Programs can buy banner ads and featured placements. Ad purchases do not affect ratings or rankings. Ads are labeled “Sponsored.”
3. Data licensing (~7%). We sell anonymized, aggregated transaction data (price ranges, regions, net-proceeds benchmarks) to institutional research firms.
4. Newsletter sponsorships (~3%). Clearly labeled sponsorships in our weekly news email.

Why our match fees are equalized

The most common failure mode in affiliate-funded review sites is that they promote whichever program pays them the highest commission. We've explicitly designed around this.

Every program in our Cash Offer Plus category pays the same per-closed-transaction fee when a seller we referred transacts with them. Same for iBuyers. Same for trade-up. Same for power buyer. The dollar amount differs across categories (because different programs have different economics), but within a category the referral payout is identical.

This means: if you use Get Matched and end up going with Zoom Casa, we make the same money as if you went with HomeLight. So we have zero financial incentive to push you toward one program over another in the same category. The only incentive we have is to recommend the program that's best for you, because that maximizes the probability you actually close the transaction — which is what we get paid for.

Programs currently paying us

As of April 2026: Zoom Casa, HomeLight, Opendoor, Knock, Homeward, QuickBuy, Offerpad. Orchard and UpEquity are in our Get Matched system but have not paid out referrals in the last 90 days (either because we haven't sent qualifying leads or the leads haven't closed).

Programs that have explicitly declined to be in Get Matched: none as of publication. Programs we have declined to accept into Get Matched: two (names withheld) whose PSAs we consider sufficiently aggressive that we don't want to refer sellers to them.

Advertising relationships

Programs that currently run display advertising: Zoom Casa, HomeLight, Homeward, Opendoor. Ad purchase does not affect rating or Get Matched placement. Ads are visually distinct from editorial content and labeled “Sponsored.”

What we don't take money for

• Rating changes. No program has ever paid us to move a rating.
• Editorial content placement. We don't accept “feature my program in your guide” offers.
• Preferential PSA coverage. We analyze the PSA the program shows the median seller, not the one they show us in a paid engagement.
• Removing negative content. We've been asked; we've always declined.

Our P&L is not public, but our methodology is

We're privately held, and our detailed financials are not public. But the design choices above — equalized fees, ban on rating-for-pay, advisory panel — are all verifiable through our methodology, editorial policy, and correction log.

What happens when we're wrong about this

If we ever take an action that violates this disclosure — raising a rating in exchange for revenue, removing a negative review under pressure, writing sponsored content without labeling it — we'll disclose the incident, the remediation, and the staffing changes, if any, in the News section. Reputation is the only meaningful asset this kind of publication has. Eroding it would be a strategic failure, not just an ethical one.